Advertising becomes a conversation
The video below was posted to Youtube. Someone named Levinator25 found a glitch in EA’s new golf game, Tiger Woods 08. Over 100,000 Tiger Woods fans watch it.
A few days later EA and Tiger Woods post the following response on YouTube:
More than 600,000 Tiger Woods fans watched this, and now myself and a ton of other people are writing about it. That’s how to talk to an audience who can and will talk back to you.
August 22nd, 2008 at 1:34 pm
Oh my gosh, this is one of the funniest, yet most brilliant things I’ve seen in a long time.
August 22nd, 2008 at 2:44 pm
[…] Sensacional! Via Pirate´s Dilemma. […]
August 24th, 2008 at 4:06 pm
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September 2nd, 2008 at 12:19 pm
SICK!