Pirate LogoThe Pirate's Dilemma


Advertising becomes a conversation

The video below was posted to Youtube. Someone named Levinator25 found a glitch in EA’s new golf game, Tiger Woods 08. Over 100,000 Tiger Woods fans watch it.

A few days later EA and Tiger Woods post the following response on YouTube:

More than 600,000 Tiger Woods fans watched this, and now myself and a ton of other people are writing about it. That’s how to talk to an audience who can and will talk back to you.

4 Responses to “Advertising becomes a conversation”

  1. Daniel Hollister Says:

    Oh my gosh, this is one of the funniest, yet most brilliant things I’ve seen in a long time.

  2. f@biano.com.br Says:

    [...] Sensacional! Via Pirate´s Dilemma. [...]

  3. eTc :: El blog de Marketing en Español » Blog Archive » De la conversación a campaña publicitaria: Tiger Woods en el agua Says:

    [...] The Pirate’s Dilemma Entradas [...]

  4. Elijah Says:


E-mail It