Advertising becomes a conversation
The video below was posted to Youtube. Someone named Levinator25 found a glitch in EA’s new golf game, Tiger Woods 08. Over 100,000 Tiger Woods fans watch it.
A few days later EA and Tiger Woods post the following response on YouTube:
More than 600,000 Tiger Woods fans watched this, and now myself and a ton of other people are writing about it. That’s how to talk to an audience who can and will talk back to you.