I wrote and op-ed on the future of mobile marketing for this week’s edition of ADWEEK, making the case that treating customers like criminals for illegally remixing your brands and messages isn’t a good idea:

“Effective strategies will mean more connections with consumers and increased opportunities to communicate with them. But they may also mean more crossed wires and mixed messages. The question is, are we in the business of spreading messages or controlling them? In the future it’s going to be harder to do both.”

You can read the piece in its entirety here.

Update: The New York Times picked up on the op-ed too.