London: Fake-free by 2012?
“The Motion Picture Association, U.K. Film Council, UK Intellectual Property Office, Federation Against Copyright Theft, London Councils, Trading Standards and the Police are teaming up to eliminate DVD piracy in London before the 2012 Olympics.
“Intellectual Property Minister David Lammy endorsed the launch of the ambitious â€˜Fake Free Londonâ€™ project, noting that the police will be required to enforce already-existing laws: â€œLegislation alone will not combat counterfeiting and piracy. Good law is great but enforced law is better.â€
Only if those laws are enforceable. Media piracy is a great British tradition, as I’ve said before. There are countless reasons why this should be an impossible task, but I actually think this goal is not just achievable, but inevitable. Not because of any anti-piracy measures, but because no one will want DVDs by 2012.