Advertising on Another Level
It’s becoming obvious to most in advertising that it doesn’t work as well as it used to. One of the topics I discuss at length in the book is the strange releationship that has long existed between graffiti and adverts. Today smart advertisers are taking a leaf from the playbook of street artists, placing more thoughtful, subtle messages in public that are less intrusive, but more engaging at the same time.
My favorite ad this week was this effort from Nintendo, who used post-it notes as pixels to recreate some of their legendary 8-bit characters. The back of each post-it also has a special message for fans. More at The Serif.