Pirate LogoThe Pirate's Dilemma

RSS

Advertising on Another Level

Wii 1

It’s becoming obvious to most in advertising that it doesn’t work as well as it used to. One of the topics I discuss at length in the book is the strange releationship that has long existed between graffiti and adverts. Today smart advertisers are taking a leaf from the playbook of street artists, placing more thoughtful, subtle messages in public that are less intrusive, but more engaging at the same time.

Wii-2

My favorite ad this week was this effort from Nintendo, who used post-it notes as pixels to recreate some of their legendary 8-bit characters. The back of each post-it also has a special message for fans. More at The Serif.

Comments are closed.

Close
E-mail It