For Dave Carroll, lead singer of Sons of Maxwell, revenge is a dish best served Country. Here’s what happened according to Dave:

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.”

The first song, United Breaks Guitars, is already at 168,000 views and counting. And now of course, United is ready to work something out. It’s cool that protest songs can still influence corporations, they stopped having any effect on governments long ago. But is it cool that this is fast becoming the most effective way to lodge a complaint against a company?