Carrotmob makes it rain

2 Responses to “Carrotmob makes it rain”

1. Brendan Dunphy Says:
   May 10th, 2008 at 4:45 am

   It is the 40th anniversary of the 1968 Paris uprising here in France; why has it taking 40 years for us to mobilise the power of the mob for change? Lets hope this is just the beginning! Good luck with the book, I look forward to readng it.

2. joel Says:
   May 10th, 2008 at 10:22 am

   There’s a lot going on here in this seemingly simple approach:
   Consumers are being organized and using their purchasing power to make demands for something.
   It’s fortunate that their demands are for eco-friendly change, but in theory they could be negotiating for anything, since the shop owners only care about how much money they bring in.
   Also, I wonder what the broader economic affects of this approach would be. It seems like, if it were to scale, you’d end up with associations (i.e. “Environmentally Conscious Business Bureau”) of which business could become members and in so doing guarantee to devote x % of income to eco-measures. People driving by may see the ECBB logo in the store window and make more of an effort to shop there, but would it significantly change people’s purchasing habits? What about current recycling habits of various businesses? Do people generally know or care?

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