One hundred and eleven shirtless men descended on Abercrombie & Fitch’s 5th Avenue store in NYC yesterday. The flashmob was put together by the group Improv Everywhere.

According to their website: “Agent Nguyen came up with the idea for this mission when he noticed the 5th Avenue Abercrombie and Fitch store had a shirtless male model greeting all customers as they enter. Upon further examination, we discovered the model is only one aspect of the store’s celebration of the shirtless male. There are photographs all over the store of bare-chested men, both on the wall and on the products themselves.

“Agent CScott was the first to take his shirt off. He thought the go-time was 4:30 and accidentally pulled the trigger 7 minutes early.

“He slowly realized he was the only one and that he must have gotten the time wrong, but decided just to roll with it. Employees didn’t seem to care. In fact, one went and checked on a size for him without even commenting on his bare chest.

“At 4:37 the other 110 joined in on the fun. Within seconds everywhere you looked there were shirtless men.

“I instructed everyone to simply mill about the store and shop. I told them that if anyone asked questions, to just claim that you’re shopping for a shirt.”

If you live in NYC and want to be part of Imrpov Everywhere’s next flashmob, sign up here.