A&F gets flashmobbed
One hundred and eleven shirtless men descended on Abercrombie & Fitch’s 5th Avenue store in NYC yesterday. The flashmob was put together by the group Improv Everywhere.
According to their website: “Agent Nguyen came up with the idea for this mission when he noticed the 5th Avenue Abercrombie and Fitch store had a shirtless male model greeting all customers as they enter. Upon further examination, we discovered the model is only one aspect of the storeâ€™s celebration of the shirtless male. There are photographs all over the store of bare-chested men, both on the wall and on the products themselves.
“Agent CScott was the first to take his shirt off. He thought the go-time was 4:30 and accidentally pulled the trigger 7 minutes early.
“He slowly realized he was the only one and that he must have gotten the time wrong, but decided just to roll with it. Employees didnâ€™t seem to care. In fact, one went and checked on a size for him without even commenting on his bare chest.
“At 4:37 the other 110 joined in on the fun. Within seconds everywhere you looked there were shirtless men.
“I instructed everyone to simply mill about the store and shop. I told them that if anyone asked questions, to just claim that youâ€™re shopping for a shirt.”
If you live in NYC and want to be part of Imrpov Everywhere’s next flashmob, sign up here.