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New strategy…

After an amazing few years permanently on the road strategizing, speaking and consulting with the never-ending pirate road show, I was recently presented with an opportunity I couldn’t pass up, and I’ve just taken on the role of Strategy Director at Syrup.

Syrup is a full service creative agency based in New York and Stockholm, with clients including Puma, Christian Dior and Bottega Veneta, responsible for some amazing work including the Hope.Act.Change campaign for Obama and the Ecomagination campaign for GE.

I’ve been consulting for Syrup on a few things since 2008, and have always been blown away by the quality of the work they produce. As Strategy Director I’ll be putting the ideas and research I’ve been doing these last few years into some fantastic projects, including all Puma’s work around the World Cup (check out this recent collaboration we did below with artist Kehinde Wiley).

The never-ending pirate road show will, of course, continue. I’ll be dividing my time between Syrup, speaking, consulting and other projects (including book two, and a new fiction project). It’s a lot of fun talking with all kinds of people and organizations about the cool things they could be doing, which is what I’ve done for the last two years. It’s going to be even better to be able to put some of those plans into action with one of the best creative shops in the business.

My gmail address, numbers etc will remain the same, but you can also get me at matt at syrupnyc.com, so please feel free to drop me a line.

Thank you for your continued support!

Over to Mr Wiley:

2 Responses to “New strategy…”

  1. Gordon Says:

    Congrats, Matt! By the way, have you seen this mashup? http://www.telegraph.co.uk/news/picturegalleries/howaboutthat/7146519/Pictures-of-superimposed-superheroes-and-villains-in-wartime-by-Indonesian-artist-and-illustrator-Agan-Harahap.html

  2. mattmason Says:

    Those are pretty good! Remind me of the opening credits of the Watchmen movie.

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