Archive for June, 2009
Some artists get annoyed when “sell more t-shirts” is presented as a solution to beating pirates, which I can understand because it implies recorded music is worth nothing. But Mos Def has hit upon a way to do it which still gives the music value; the album is the t-shirt.
Def is putting out his latest album The Ecstatic as a shirt. The music tee has the album’s cover art on the front, tracklist on the back and a code for a downloadable version of the album on a tag. The medium (not to mention the S, L, XL and XXL) is the message.
I love this idea. This is a really authentic product that will mean something to fans and values everything the artist does. I’d like to see other things being used as media for digital content. A world where the format you release your work on is as bigger creative choice as the cover art is way more interesting than one where the only choices are CD/download.
More on this over at Paste.
Next week I’m speaking at the Open Video Conference here in NYC which looks set to be a fascinating event for anyone in the business of producing or consuming video. There’s some amazing people speaking, including Clay Shirky, Xeni Jardin from Boing Boing, Yochai Benkler, Jonothan Zittrain and film producer Ted Hope, plus many others talking about the idea of Open Video – the growing movement for transparency, interoperability, and further decentralization in online video, which would provide more fertile ground for independent producers, bottom-up innovation, and greater protection for free speech online.
For more info and to register, head here.